2016 China (Shanghai) Twenty-first International Boat and its technical equipment exhibition will land in Shanghai this month, more than 20 Shanghai mainstream media editors-in-chief attended and industry leaders recently gathered at the opening communication meeting to share the future of the industry and open a new era of "pro-people" in China's yacht industry.

From April 7-10, 2016, four major exhibitions will be held at the same time in Shanghai World Expo Exhibition & Convention Center. At that time, 2016 Shanghai International Boat Show, 2016 Shanghai International Leisure Show, 2016 Shanghai Lifestyle Show and 2016 Shanghai International Business Boat Show will present diversified leisure modes for visitors and promote the butterfly change of public healthy life and entertainment.

It is reported that 2017 China (Shanghai) 22nd International Boat and its technical equipment exhibition, will "move" to Shanghai Pudong New International Expo Center. The exhibition will be held concurrently with HOTEL PLUS-Total Solution for Commercial Properties, a series of exhibitions on hotel engineering and commercial space in Shanghai. With the brand and resource advantages of Hotelex Shanghai for 25 years, 100,000 professional visitors, 2,000+ quality exhibitors, 200,000 square meters of exhibition space, 500+ five-star hotel buyers. This move will expand the exchange of clientele between exhibitions, break through the industry barriers, and channel the professional visitors of the hotel show and high consumption power visitors to participate in the boat show activities. Both in terms of visitor quantity and visitor quality, it will produce a milestone breakthrough.

The 21st China (Shanghai) International Boat Show has a triple identity: first, it is the representative of the huge potential of China's yacht market and Asia's powerful voice to the world," said Gao Haiyan, Division Director of Shanghai UBM Sinoexpo International Exhibition Co. Secondly, it is a witness of the 21 years of life and consumption style progression of Chinese yachts. Third, it is the leader of the Shanghai Yacht Festival urban water sports landmark. " It is the reason for this triple identity that makes it an industry pioneer leading the forward movement of yachting in Asia. With the new adjustment of the show location in 2017, CIBS Show will further consolidate its leading position, increase the coverage of the yacht industry chain audience and revitalize the sustainable development of the industry for the better.

The promulgation of documents such as the National Tourism Program is effectively promoting the development of the "green industry", including the yachting industry, and has become a "new engine" to drive domestic economic growth. Yang Xinfa, chairman of the China Shipbuilding Industry Association Boat Branch and chairman of the National Yacht Industry Association Collaborative Alliance, said, "After 21 years, the China (Shanghai) Boat Show will not only exhibit yachts and ancillary equipment, but also transform innovation, appreciation and interaction, allowing people to experience the yacht waterfront leisure life." In order to promote the combination of yachting and waterfront leisure life, the exhibition ad hoc "yacht waterfront leisure and vacation tourism dream destination" exhibition area, Guo Chuan, Zhai Mo will personally visit the yacht waterfront leisure and vacation tourism dream destination site and water sports enthusiasts face-to-face introduction, communication.

At the same time, this exhibition will also set up a special area for working boats, and launch "popular" yacht experience activities for public visitors, fully highlighting the characteristics of the domestic yacht industry "high, medium and low, large, medium and small coexist". Chinese people will be able to enjoy the quality of consumer life of the nationals of the world's developed countries, and jointly build the "Chinese dream" of the yachting industry. There will also be a water carnival, a collection of caravans, camping, water skiing, self-driving, golf, skiing and other types of entertainment projects in one, through on-site experience, competition, performance, and share the latest information of the leisure sports industry with the audience.

In addition to the traditional luxury yacht exhibition area, leisure boat exhibition area, supporting equipment exhibition area, this international boat show will also set up a new business boat exhibition area. With the reorganization of the State Oceanic Administration to absorb the power and responsibilities of the original marine surveillance, border police, Chinese fishery administration and maritime anti-smuggling police, the performance requirements of China's law enforcement departments for official boats are expected to be substantially increased. This year's International Boat Show will vigorously explore this field, invite relevant domestic departments to participate in the observation, and provide mutual understanding and contact opportunities for the demand and supply side of official boats.

The scale of Shanghai Boat Show has involved 100 countries and regions, 7 national and regional pavilions visited the show, 550 domestic and foreign exhibitors participated, and 40,000 visitors and buyers actually came to see the show. Italy, Canada, the United States, New Zealand, South Korea, Australia and other countries have clearly exhibited, Taiwan and other local pavilions to actively participate in the event.

This year's International Boat Show will provide a communication and display channel for many new brands to enter China, new products debut and new technology debut. There will be 38 new brand, product and technology launches on the show floor, and some companies will even use the show as a platform for the global or Asian debut of their new products. Among the exhibitors, there are both internationally renowned yacht and technical equipment brands, as well as a large number of famous domestic related enterprises.

For example, many yacht companies such as Bavaria, Beneteau, Arnold, Fei Chi Yachting, Mercury Marine, Hainan Xing Han, Enoy Boats, Haihui Yachting, Shipe, etc. will bring new products to this exhibition. The exhibits include luxury boats, sailboats, various small and medium-sized yachts, business yachts, as well as leisure boats, rubber boats, inflatable boats, jet skis, etc., which are close to the consumption level of the public.